Track Record
Team & Culture
2016
Team & Culture Alignment
Context: Following the liberalization of the Moroccan fuel market, Vivo Energy faced aggressive low-cost competition. The mandate was to defend a premium price position by transforming a traditional workforce of over 400 employees into a highly competitive commercial unit.
Engineering: Designed a cultural reset rooted in behavioral and gestural sciences. Utilizing the structural intensity of elite rugby as a framework, the intervention replaced standard corporate training with total immersion. Deployed neuro-sensory triggers, visual anchors, and linguistic conditioning to embed a proactive, combative logic into the staff's daily operational habits.
Outcome: Achieved 230% of the global revenue growth target within the first year. Successfully defended the premium market share and empowered the workforce, taking businesses and humans to their next era.
Capabilities: Behavioral Culture Strategy, Internal Alignment, Change Management.
Team & Culture Alignment
Context: Following the liberalization of the Moroccan fuel market, Vivo Energy faced aggressive low-cost competition. The mandate was to defend a premium price position by transforming a traditional workforce of over 400 employees into a highly competitive commercial unit.
Engineering: Designed a cultural reset rooted in behavioral and gestural sciences. Utilizing the structural intensity of elite rugby as a framework, the intervention replaced standard corporate training with total immersion. Deployed neuro-sensory triggers, visual anchors, and linguistic conditioning to embed a proactive, combative logic into the staff's daily operational habits.
Outcome: Achieved 230% of the global revenue growth target within the first year. Successfully defended the premium market share and empowered the workforce, taking businesses and humans to their next era.
Capabilities: Behavioral Culture Strategy, Internal Alignment, Change Management.
